Service
AEO in Wrexham: when someone asks an AI for a business in town, be the answer
Ask ChatGPT for a roofer in Wrexham and it names three. Search on Google and an AI Overview often answers before the map does. The businesses named are not the biggest; they are the ones whose profile, reviews and pages agree with each other and answer the question plainly. Answer engine optimisation is the discipline of being that business, and it is built into every tier we sell.
What people ask
Four Wrexham prompts, and what decides the answer
| The prompt | What the assistant does |
|---|---|
| "Who is a good plumber in Wrexham?" | Names two or three businesses with reviews, a real address and a page that says what they do. |
| "Best family solicitor near Wrexham" | Cites the firm's own page, its reviews and the Law Society entry; skips firms with no fee information. |
| "Where can I get an MOT in Wrexham on a Saturday?" | Reads opening hours from the profile and the site. Wrong hours, wrong answer. |
| "Is it worth going to Chester for a dentist?" | Compares the two towns using what each practice publishes. A Wrexham practice with nothing published loses by default. |
The sources
What an assistant reads before it names a Wrexham business
The Google Business Profile
Name, category, hours, services, reviews and their replies. The single most cited source for a local answer, and the one most Wrexham businesses leave half-finished.
Your own pages
Cited when the first paragraph answers the question, the headings stand alone, and there is a question-and-answer block. Not cited when the answer is buried or the page is a brochure.
Reviews, with words in them
"Fixed our boiler in Rhosddu the same day" is worth more to an assistant than five stars with no text, because it can quote it.
Everything else that mentions you
Trade registers, the Chamber, directories, the Leader. When they all agree about your name, address and hours, the assistant trusts you; when they disagree, it picks someone else.
The standard
What every page we write for a Wrexham business carries
- The answer first. The opening paragraph answers the page's question on its own; the rest is evidence.
- Sections that stand alone. A heading and its paragraph make sense lifted out of the page, because that is how they get quoted.
- A question block. The four to six things customers ask, answered in two or three sentences each, with FAQ markup.
- Markup that matches the profile. LocalBusiness, Service, FAQ, breadcrumbs, with the same name, address and hours as Google's profile.
- A real author and a real address. Assistants weight pages by who wrote them and where the business is.
Each month
The prompt check
Twenty prompts a Wrexham customer would use for your trade, run through ChatGPT, Google AI and Perplexity, recorded in a table: named or not, which page was cited, what changed since last month. It sits in the same report as Search Console, so you see the map, the results and the assistants side by side.
The rest of the method is on the SEO page.
Questions Wrexham businesses ask us
Do people in Wrexham really ask AI for a local business?
A growing share do, and Google now answers many local searches with an AI Overview before the map. The share is small next to the map pack today, and it is the fastest-growing door. The work that wins it is the same work that wins the map, done a little more carefully.
What do the AI answers read?
Your Google Business Profile, your reviews, your own pages, and the directories that mention you. They quote pages that answer a question plainly in the first paragraph, carry structured data, and agree with everything else on the web about your name, address and hours.
Is there a trick to being cited?
No. There is a shape: a clear answer at the top of each page, sections that stand on their own, a question-and-answer block, LocalBusiness and Service markup, and consistency everywhere your business is mentioned. Pages written to that shape get cited; pages that hide the answer under three paragraphs of "welcome to" do not.
Does the llms.txt file matter?
Google ignores it. Some assistants read it, and it costs nothing, so every site we build has one. It is the least important item on this page.
How do you measure it?
Once a month we run the twenty prompts a customer in Wrexham would use for your trade through ChatGPT, Google and Perplexity, record which businesses are named and which pages are cited, and put the table in your report.
Is AEO a separate service?
No. It is included in every SEO tier, because it is the same profile, pages and mentions done to a stricter standard. This page exists so you can see exactly what that standard is.
Ask an AI for your trade in Wrexham, then send us the answer
Whether you are named or not, the audit shows why, page by page, and what the assistants would need to see.