Service
Local SEO in Wrexham: three slots on the map, and how to hold one
For a plumber, a dentist, a cafe or a garage in Wrexham, the map pack decides more work than the whole rest of the page. It is decided by your Google Business Profile, not your website. This is the service that builds the profile properly, keeps it right every month, and gives Google the reviews and mentions that make it choose you over the other twenty.
How the Wrexham map is decided
Relevance, distance, prominence, in that order for most trades here
Relevance
Is your primary category the thing being searched? A "builder" profile does not show for "loft conversion Wrexham"; a profile with the right secondary categories and every service ticked does. This is the fastest fix in town, and the most neglected.
Categories and services rebuilt in week two.
Distance
The map centres on the searcher. Someone in Gwersyllt sees Gwersyllt and Rhosddu businesses first; someone on the industrial estate sees Ruabon and Rhostyllen. You cannot move your address, but the service area and the pages tell Google where you work.
Service area matched to the real one; district names on the area page.
Prominence
Reviews, their pace and their replies; mentions of the business on other Wrexham sites; the website behind the profile. This is the part that takes months and the part that competitors cannot copy in a weekend.
Review routine every job; mentions every month; pages that earn links.
The profile, field by field
What a finished Wrexham profile has that most do not
We audit the profile against this list before anything else, because a profile that fails it will not rank whatever the website does.
- Name
- The real trading name, nothing added. Keyword-stuffed names get suspended.
- Categories
- One primary for what you want more of, every true secondary. A garage that does MOTs needs the MOT category, not a mention in the description.
- Services
- Google's predefined list ticked, your own added with from-prices where you use them.
- Hours
- Exact, including Saturdays and the bank holidays; "open now" is a ranking signal at the moment people search.
- Service area
- The districts and towns you actually go to, in the words people use: Rhos, Coedpoeth, Gresford, Chirk, Mold, Chester.
- Photos
- The frontage, the inside, the van, the work, the people, added monthly. Customers here recognise the street.
- Questions and answers
- Seeded with what people ask on the phone: parking, card payments, do you come out to Llangollen.
- Reviews and replies
- A routine that produces a steady pace, and a reply to every one within a day, including the bad ones.
The Chester question
Two maps, twelve miles apart
A search made in Chester shows Chester businesses; a Wrexham profile does not appear there however good it is, because distance is a hard rule on the map. Where the Chester work comes from is the organic result underneath: a page that says you take jobs in Chester, how far you travel and what you charge for it. We build that page only for businesses that genuinely work there, and we never pretend a Wrexham address is a Chester one. Google's guidelines are clear about virtual offices, and so are the suspensions.
Where the map centres
- Chester12 miles from Wrexham
- Mold12 miles from Wrexham
- Llangollen11 miles from Wrexham
- Ruabon5 miles from Wrexham
- Oswestry16 miles from Wrexham
- Buckley10 miles from Wrexham
The full list, with what we do for each, is on the areas page.
Questions Wrexham businesses ask us
Why does the map show three businesses and none of them is me?
Google picks the map pack on three things: relevance (category and services on the profile), distance from the searcher, and prominence (reviews, mentions, the website behind the profile). In Wrexham the first two are usually fixable in a fortnight because most profiles are half-finished. Prominence takes the months.
My shop is in Rhosddu but I serve all of Wrexham. What does the profile say?
The address stays exactly where you are; the service area lists the districts and towns you actually go to. A shop or clinic keeps the address on the map; a trade that works from a van can hide it and show the area instead. Lying about either gets profiles suspended.
Do Welsh place names matter on the profile?
Google merges Wrexham and Wrecsam, and the villages under their Welsh names, so the profile does not need both. What matters is that the description, the services and the posts use the names people type, which in most of the borough is the Welsh spelling in English sentences.
Will one bad review sink me?
No. A profile with forty reviews and one two-star review with a calm reply looks more trustworthy than a profile with five perfect ones. What sinks profiles is silence: no replies, no new reviews for a year, photos from 2019.
Can you get the profile verified? Google keeps asking for video.
Yes. Video verification is normal now for new or edited profiles. We prepare the walk-through (signage, the inside, proof of the address) so it passes first time.
Is this different from the £200 profile build?
The one-off build is the profile done properly once. Local SEO is the profile kept right every month plus the pages, reviews and mentions that make it rank. Most Wrexham businesses start with the build and move to the retainer when the map starts sending work.
Find out why the map is not showing you
Send your business name and postcode. You get the profile audit, field by field, with what to fix and a fixed price for doing it.