Sector
SEO for hospitality in Wrexham: be found when someone is hungry, thirsty or looking for a bed
A pub, a restaurant, a cafe or a holiday let in Wrexham lives on two kinds of search: the local one made at seven on a Friday, and the visitor one made from a cottage in Llangollen or a hotel near the Racecourse. Both are decided by the map, the reviews and whether Google can read your menu. This is the work that makes you the answer to both.
Two kinds of customer
The Friday-night search and the visitor search
Local, now
“Indian takeaway Wrexham”, “pub with food near me”, “breakfast Wrexham”. The map decides, and within the map: open now, distance, rating, and photos of the food. A profile with the right category (restaurant, not bar; cafe, not coffee shop), exact hours and forty photos of plates wins this every week.
Visiting, planning
“Dog friendly pub near Llangollen”, “restaurants near Wrexham Racecourse”, “Sunday lunch near Erddig”, “holiday cottage near Pontcysyllte aqueduct”. Won by pages that name the place, the distance and what the visitor gets: parking, dogs, walking boots, coach parties, a room for the night.
What we do for a Wrexham venue
Six things, in this order
01
The profile as a venue
Category, hours including kitchen hours, menu with prices, booking link, attributes (dogs, outdoor seating, live music), photos of plates and rooms added every fortnight.
02
The menu as text
On the site and on the profile, dish by dish, with prices, so Google shows your dishes and assistants quote them.
03
Reviews with words
The ask at the table or at checkout, with a card; replies to every review; a routine that produces a steady pace and reviews that mention the food and the staff by name.
04
Pages for the places
Near the Racecourse, near Llangollen, near Erddig and Chirk: one page each only where you are genuinely close, with distances and what the visitor gets.
05
The seasonal calendar
Christmas parties from September, Mother's Day, Father's Day, Sunday lunch, the Racecourse fixtures: posts and pages timed to when people search.
06
The platforms kept honest
TripAdvisor, OpenTable, Airbnb or Sykes: the same name, hours and photos as the profile, and the site taking the direct booking where it can.
Questions Wrexham venues ask us
Most of our bookings come from Facebook. Is Google worth it?
Facebook reaches the people who already know you. Google reaches the couple in a Llangollen holiday cottage searching "Sunday lunch near me", the family at the Racecourse looking for somewhere after the match, and the wedding party searching "function room Wrexham". Those people never see your Facebook page. Both matter; only one of them is a stranger with money.
Do TripAdvisor and Google reviews both matter?
Google decides the map, so Google reviews decide whether you appear when someone is hungry. TripAdvisor still matters for visitors planning ahead. We run the ask so both grow, with Google first.
Does the menu need to be on the website?
Yes, as text, not a photo or a PDF. Google reads it and shows dishes in the results; assistants quote it. A photographed menu is invisible to both. We also put the menu on the profile with prices.
What about the visitor searches?
Wrexham sits between the Racecourse, the Dee valley, Erddig, Chirk Castle and the aqueduct at Trevor. Visitors search for food, drink and beds around those places by name. A page that says how far you are from each, and what you do for walkers, dogs and coach parties, catches searches no Wrexham pub is answering.
Seasonality?
Christmas party bookings are searched from late September; Mother's Day and Father's Day three weeks ahead; Sunday lunch every Saturday night. We time the profile posts and the pages to those peaks instead of publishing evenly.
We are a holiday let, not a restaurant. Same thing?
The same map and the same reviews, plus the booking platforms. We make sure the profile, the site and Airbnb or Sykes agree, and that the site takes the direct booking the platforms charge you fifteen percent for.
See what a hungry stranger finds when they search near you
Send your venue's name. You get the map for the searches that matter on a Friday night and a visitor weekend, and a fixed price for winning them.